About Us

The Ugly Twin is a brand based in Toronto that was founded in 2016.

The brand’s name is a play on how we as humans tend to compare ourselves to others, and how we allow negative feelings / thoughts of ourselves define us.

We had the idea of taking that concept and flipping it on its head, in attempt to establish an “I’m ugly, but so what” attitude. Proceeding to then use this word “ugly”, that is so negative, stripping it of its associated negativity and incorporating it into designs as a means of empowerment. 

The brand continues to put empowerment at the center of how we operate, to ensure that our messaging and values are never lost or forgotten.

As a brand, The Ugly Twin is committed to offering and creating the best possible client experience, not only through exceptional customer service but also through product quality.

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